Main responsibilities/tasks of the job include but is not limited to:
- Manage direct marketing efforts of the company.
- Manage outside SEO, paid search and social media consultants.
- Devise direct marketing campaigns in line with the organization’s marketing strategy and across all direct/email marketing channels.
- Send targeted campaigns based on lead scoring and maintain lead database.
- Manage direct marketing budget and evaluate campaign expenditure against leads to ensure maximum ROI.
- Record and analyze all campaign results and produce reports to be circulated.
Main responsibilities/tasks of the job include but is not limited to:
- Manage direct marketing efforts of the company.
- Manage outside SEO, paid search and social media consultants.
- Devise direct marketing campaigns in line with the organization’s marketing strategy and across all direct/email marketing channels.
- Send targeted campaigns based on lead scoring and maintain lead database.
- Manage direct marketing budget and evaluate campaign expenditure against leads to ensure maximum ROI.
- Record and analyze all campaign results and produce reports to be circulated.
Qualifications:
- Graduate of Marketing, Advertising, Public Relations, Communications and other related courses.
- Experience in campaign management within a direct marketing environment is an advantage.
- With strong understanding of email marketing technologies and with solid project management skills.
- With excellent communication skills both oral and written.
- Can beat deadlines and work under time pressure.
- Can work remotely and on a flexible schedule.
- Creative, innovative and with strong analytical and problem-solving skills.
- Highly organized and attentive to details.
- Can work in a collaborative environment and self-motivated.